Meet The Team
Frank Morrall
President / Owner
An online innovator for thirteen years, Frank began his career as an engineer for Miva Merchant, one of the original ecommerce platforms. Among Frank’s first projects was designing and programming the company’s integration of what is now without question one of the most successful and widely used ecommerce tools: PayPal. Frank went on to establish Serrahost.com, a successful ecommerce hosting company that worked with Kurant StoreSense, an early version of the ProStores ecommerce hosting product. In 2001, Frank opened VisionCourse in order to provide his expertise to a wider audience of corporations and global agencies.
Nancy Morrall
Operations Manager
Nancy brings over a decade of operations and project management experience to the VisionCourse team, which she joined in 2009. Previously, she held several prominent roles with global companies both in the U.S. and abroad. She was involved in the initiative by Bionorcia, a German phytoneering company, to bring distribution of their products into the United States. Nancy has run operations for VisionCourse since 2009.
Chris Surovick
Director of Online Marketing & Strategy
Chris has managed website optimization, marketing, and traffic-building for VisionCourse company clients since 2010. He formerly served as a Vice President of Web Marketing and Strategy for a subscription-based sports news site, and as an Internet Marketing Manager at Dow Jones, where he was in charge of a $1.5+ million acquisition budget. His e-activities included SEO initiatives for barrons.com, SEM, email campaigns for both The Wall Street Journal and Barron's, media buying, affiliate marketing, CPA-based web advertising, and new business partnerships. While at Dow Jones, Chris introduced a newsletter that generated more than $600,000 in just its second year post-launch. He currently manages East Coast operations for VisionCourse. Contact him at chris@visioncourse.com to schedule your confidential consultation.
Gilda Spencer
Sales Manager
Gilda has worked in the ecommerce industry for the last three years. Prior to joining the VisionCourse team in 2011, she served as a Project Manager and Sales Administrator, working with business owners who used the ProStores ecommerce platform to manage their online sales.
Daniel Oltmanns
Graphic Designer
Daniel is an experienced graphic designer for both the print and Web. He brings over 5 years of conversion-boosting experience to the VisionCourse team. Prior to joining VisionCourse, Daniel managed the National Fibromyalgia Association’s website and quarterly magazine. He graduated from the University of Redlands in 2007 with a B.A. in Graphic Design. Visit the VisionCourse portfolio to see some of his exciting designs.
Derek Decker
Senior Developer/ Development and Programming Manager
Derek has a 14-year proven track record of successful Web development campaigns for corporate clients. He is versed in standards-based, w3c-compliant code, CSS, JavaScript, HTML, and server-side languages such as PHP. Derek also customizes Web applications ranging from product feeds to Fulfillment House order automation and jQuery plug-ins. He joined the VisionCourse team in 2004.
Andrew Maxwell
Developer / Blogger
Andrew, who holds a degree in Web Development and Interactive Web Multimedia and Audio, continues to enhance his 9-year Web development skill-set by furthering his education on Android Development and Ruby on Rails. He is an expert in PHP, JavaScript, C++, Java, HTML, and CSS. Andrew has developed websites for VisionCourse clients since 2009.
Kimberly Morrall
Billing Manager
Having first spent six years in retail management for a Fortune 500 company, Kimberly joined the VisionCourse team in 2010. She is a recent graduate of Cal State San Marcos, and is currently attending graduate school at Cal Poly San Luis Obispo for Public Policy with an international focus.


