Search Engine Optimization and Marketing Solutions
Frequently in business it's less about what you know than what your customers and prospects know. Have you made it easy for them to find you? When researching companies online, do they see you or your competitors high up on the page rankings?
VisionCourse provides you with sound SEO/SEM strategy and comprehensive tools that increases your online exposure and improves your website searchability.
VisionCourse has been successful in providing expert SEO services for all different kinds of small business e-commerce sites. Some people may be skeptical because of their past experience with SEO companies, but Google’s algorithm changes, Panda and Penguin, have weeded out all the sketchy “SEO experts” out there. All we do is follow the Webmaster guidelines as well as keep up with all of the Google search engine algorithm changes. Here is our SEO strategy at its most basic.
Sure, we will be more than happy to use terms that you provide, however we recommend beginning with keyword research. Most of our customers cannot afford to get whole sites optimized and one of the benefits of keyword research is to pick which category pages will provide the best Return On Investment (ROI), if optimized. Another benefit to keyword research is to make sure that your site does not try to compete against well-established sites, while still picking terms that have good amounts of monthly searches.
Next is changing the Title Tags and Meta Descriptions of each page to help your site compete for key terms selected in the keyword research portion. After that we alter H1 headings and create optimized body content. In the body content, key terms should be bolded as much as possible (believe it or not, Google DOES care if terms are bolded and italicized), and if you are discussing another service you offer, linking to the page on your site (anchor-linking) can really help in ranking for that term.
Once the on-site implementation has been complete, we begin the linking campaign. Recent Google Algorithm changes have made careful link campaigns a necessity. If Google believes you are just linking to any and every web directory, or you place links on low ranking blogs, then they actively push you down in the rankings; this is why we start off with Page Rank 3 Web Directories and Blogs, and move up as your site gains more authority in the industry with Google.
Finally we use Google Analytics and Webmaster Tools to monitor the effectiveness of the SEO campaign. Click here for a Free SEO Analysis. Interested in learning more about SEO? Don’t forget to check out our SEO Blog. If you have even more questions, feel free to contact us.
Our SEO/SEM services include:
- Onsite Optimization
- Offsite Optimization
- Reputation Management
- PPC Advertising (e.g., Google Adwords, Bing Ads)
- Social Media Advertising (e.g., Facebook, Twitter)
- Link-Building Initiatives