Competing for the number one spot on Google’s search results is not easy. Having to keep up with over 500 algorithm changes a year is an arduous and tedious task. Even if you know the algorithm changes, being able to interpret how they will alter your SEO strategy is just as important. I have been [...]
Like consumers online behavior, Google changes all the time. Rather than looking upon this as a negative, we now know it is imperative to keep an eye on these variances and updates. In order to keep up with the multitude of onsite updates, consumers need to be aware of what these changes mean and why [...]
In the highly competitive landscape called ecommerce, the holidays seem to bring out the best and worst in all consumers. The stress levels are higher however, the wallets seem to be a little looser and the purchasing decision makers are all on the prowl. Web retailers need to be ready for not only managing the [...]
Facebook Ads have become a popular, cost-effective way to promote small businesses online. According to MerchantCircle, 22% of small businesses have used Facebook Ads, and 65% say they would use Facebook Ads again, citing ease and flexibility as the top reasons to run another campaign. However, much like Google PPC, Facebook Ads are not a [...]