Often I hear people refer to SEO as a series of stratagem on a website to rank higher on Google. This idea is one that is not false, but is not entirely true. SEO stands for “Search Engine Optimization,” which is why it is difficult for me to answer customers who say they just want [...]
Facebook Ads have become a popular, cost-effective way to promote small businesses online. According to MerchantCircle, 22% of small businesses have used Facebook Ads, and 65% say they would use Facebook Ads again, citing ease and flexibility as the top reasons to run another campaign. However, much like Google PPC, Facebook Ads are not a [...]
Google Analytics. Check. Facebook. Check. Twitter. Check. All in one place? Check. As of July 25th, Google has officially succumbed to social media analytics. Not only is +1 button data built on the platform, but they’ve also released coding that better explains social data including action and behavior. Coding for Facebook’s “Like” button and Twitter’s [...]