Blog

SEO: A misunderstood industry

Often I hear people refer to SEO as a series of stratagem on a website to rank higher on Google. This idea is one that is not false, but is not entirely true. SEO stands for “Search Engine Optimization,” which is why it is difficult for me to answer customers who say they just want [...]

Basics of Search Engine Optimization: E-commerce strategy

Competing for the number one spot on Google’s search results is not easy. Having to keep up with over 500 algorithm changes a year is an arduous and tedious task. Even if you know the algorithm changes, being able to interpret how they will alter your SEO strategy is just as important. I have been [...]

How to Prioritize Your Online Marketing

Written by Sean McVey Today, the range of online marketing tools at our disposal is almost overwhelming. Twitter, YouTube, SEO, PPC, email marketing, blogging… the list goes on. And it will continue to grow. So where do you invest your limited time and money? Which baskets should you put your eggs into? Most experts will [...]

Yahoo Site Explorer – Going, Going….Gone!

For more than 6 years VisionCourse, SEO professionals, and anyone else interested in their website’s one way anchor linking strength used Yahoo’s Site explorer tool…now, no longer. Anchor linking is still one of the most important elements of creating “relevancy” for web businesses. Through strategically placed links on high ranking blogs, articles, directories, competitive sites [...]

5 Tips to Effective Facebook Ad Marketing

Facebook Ads have become a popular, cost-effective way to promote small businesses online. According to MerchantCircle, 22% of small businesses have used Facebook Ads, and 65% say they would use Facebook Ads again, citing ease and flexibility as the top reasons to run another campaign. However, much like Google PPC, Facebook Ads are not a [...]

How S#%t MY Dad Says Helps Explain Dips in Google Ranking & Traffic Decreases

It is not so much what you are doing right, but what you are doing wrong that can negatively affect your Google page rank and traffic. Follow these 30 steps to help improve your onsite rankings and to clean up the negative influences hurting your overall SEO efforts. Whenever my brothers and I would complain [...]