SEO auditing is one of the internet based marketing tools that are not only free, but a necessary marketing tool that will separate your online business from its competitors. The definition of SEO is the method used to boost the ranking or frequency of a Web site in results returned by a search engine, in [...]
In the highly competitive landscape called ecommerce, the holidays seem to bring out the best and worst in all consumers. The stress levels are higher however, the wallets seem to be a little looser and the purchasing decision makers are all on the prowl. Web retailers need to be ready for not only managing the [...]
Facebook Ads have become a popular, cost-effective way to promote small businesses online. According to MerchantCircle, 22% of small businesses have used Facebook Ads, and 65% say they would use Facebook Ads again, citing ease and flexibility as the top reasons to run another campaign. However, much like Google PPC, Facebook Ads are not a [...]